Purpose-built AI builds better customer experiences

In the bygone era of contact centers, the customer experience was tethered to a singular channel—the phone call. The journey began with a pre-recorded message prompting the customer to press a number corresponding to their query. Today’s contact centers have evolved from the confines of just traditional phone calls to multiple channels from emails to…

https://www.technologyreview.com/2024/04/02/1090164/purpose-built-ai-builds-better-customer-experiences/

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