Still, it's unlikely that plant-based meats will surpass animal protein anytime soon — across the continent, animal farming still dwarfs meat substitutes by about 100 to 1 — but the increasing growth of the plant-based market is nothing to scoff at.
The category growth comes at a time when meat consumption is stagnant or falling in many European countries. During 2022, plant-based meat alternatives grew one percent in unit sales while animal meat dropped by four percent