I honestly couldn't even make it thru the trailer, but i'm no fan of Ari. I overdosed on kooky-"indie"-Hollywood after 1 minute. Felt the same about White Noise, which is a shame cos I like DeLillo.
Discussion
You think he is being kooky for the sake of it?
The reason I admire him, is that he has injected much needed fresh blood into the horror genre, which had become very formulaic and predictable
Hmm I can't actually properly have an opinion on his new film cos I haven't seen it, and I didn't even finish the trailer lol. I thought hereditary was ok. Not sure I agree with making horror fresh, it's a new formula of 'post-horror: or 'elevated horror' or whatever you want to call it, where everything seems to always be a metaphor for trauma. 'The real monster is trauma', is rammed down your throat over and over in this new wave imo.
I do agree with you there, I've seen various different iterations of "Trauma is the monster", and a lot of them are awful.
This one is good.
Another film that I liked that broke the horror mould was that korean film "Parasite".