The Sacklers didn't invent this trick. Think of the way that history's great monsters - Carnegie, Mellon, Rockefeller, Ford - are remembered today for the foundations and charities that bear their names, not for the untold misery they inflicted on their workers, their crimes against their customers, and the corruption of governments.
But the Sacklers made those Gilded Age barons seem like amateurs.
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They invented a modern #ElitePhilanthropy playbook that #AnandGiridharadas documents in his must-read *Winners Take All,* about the charity-industrial complex that washes away an ocean of blood with a trickle of money:
As part of this PR exercise, the individual Sacklers kept their names and images out of the public eye. For years, there were virtually no news-service photos of individual Sacklers.
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