Interesting to see Bud Light try, and fail, to resurrect their brand. Their new commercial with grunting men is terrible.

If I were in charge of marketing, I would have the CEO publicly apologize and then focus marketing back on the core customer base. Ads would show summertime family picnics, backyard BBQs, beach events with kids playing in the sand. I would make Bud Light the beer of summer with family and friends.

Would this ever happen? I really doubt it. The company would lose more of its woke points, which it seems desperately trying to keep and increase.