https://www.ctvnews.ca/politics/sizable-conservative-ad-buy-aims-to-soften-redefine-poilievre-to-canadians-1.6511911

* steady lead in polls; healthy war chest of political donations

* Conservative Party rolling out 3 ads that to redefine/soften Pierre Poilievre's image, messaging

* personal branding

* timing re: Trudeau announcement of marriage separation not coincidental

#Canada #FarRight #populism #PierrePoilievre #propaganda #ConservativePartyOfCanada #branding