If talking about Bitcoin with no coiner friends and family, I try not to speak for longer than thirty seconds at a time. If I start getting long winded I'll stop and be like "does any of that make sense or in any way interesting?" They will always hit me with a question or comment that is pretty good.
Play hard to get, like a cat, rather than in your face, like a dog. That works for me. You are curating their interest and if they are not at all interested then there is nothing you can tell them. Pretty much all my close "normies" have at least some Bitcoin by now. But there are a few who still hate on it, and that's ok, I don't rub it in their face or even bring it up since they are triggered by it. They know...