My default thinking is that what's fugazi is obvious to everyone else too...

It's not.

Too many people can't tell the pretenders from the contenders and evaluate what's the Real McCoy....

Not necessarily to fault them. It's a complicated world out there. Critical thinking is a life skill and not everyone was taught it.

"Don't trust, verify" is a good motto in this regard. It's a vast jungle out there with some dark corners and nefarious creatures. Hyenas make a lot of noise. Snakes can get you too. Lions usually move in silence. If you're a lion... help others navigate this dense jungle if you can. Cuz a lot of people get distracted by the monkeys and jackals.

Lol.