It displaced his while life's work in his gold business he built.

I think being the anti-Bitcoin guy is the only reason he is relevant so he hams it up to get on TV and pods continually. Then he shills his own shit when the eyes are on him

Him embracing Bitcoin now would be cutting off your nose to spite your face. His whole professional reputation was built on the back of peddling gold, metals and related industry to his base via Euro Pacific Asset Management, Schiff Gold, etc.

Had he not dug in his anti-Bitcoin heels so early, he could have just added it alongside his core competencies but he stuck with it so long that he probably believes it would be career ending levels of damage.

I still personally believe he owns it. One side point, is it may be more profitably to be anti-Bitcoin versus just being another gold guy that now backs Bitcoin. Look at his social media engagement -- I'm sure he gets a nice Twitter welfare check by pissing off Bitcoiners.