Because it's the most not-like-Twitter Twitter alternative being fed to them by the media. Bluesky is a media darling.
Discussion
I dont see how it is not practically the same, under different owners 🤷♂️
Agree. Even nostr:nprofile1qqsgydql3q4ka27d9wnlrmus4tvkrnc8ftc4h8h5fgyln54gl0a7dgspzemhxue69uhhyetvv9ujuurjd9kkzmpwdejhgqg5waehxw309aex2mrp0yhxgctdw4eju6t0qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyfehcpn said they're making all the same mistakes that Twitter did, essentially rebuilding Twitter.