There is no red.
There is no blue.
There is the State.
And there is you. 
Discussion
This looks fun 🙄
There is a very specific reason for an almost even division.
As long as the people evenly divide, they never notice the real enemy.
Nor will we be smart enough to put down our differences, coalesce and takeover the boss.
The powers that be know this.
The powers that be abuse this.
The powers that be play on the deeply specific details that internet traffic and media clicks & shares provide.
The data is what tells the powers thst be where they can win and how to distract. It has never been easier in the history of man to play the puppet master.
80+ years of psychological studies are now happening in real-time with info being updated by the second from every keyboard and mobile device on earth. It’s stored and studied. Rehashed and reused to heard the sheep across the vast lands.
Until we the people stop feeding the beast it will remain in control.
Until we the people decide to seek the truth. To understand the truth. We will always be on one side or the other of a never ending battle.
We will always play their game until we decide to opt out and play our own.