I think the main thing is just that value is subjective.
For instance, a forest by my house may hold subjective intangible value to me for sentimental reasons, or even due to my love of nature, but I would not pay more for it than the people who want to use the lumbar or land would pay for it.
I don’t think this is a failure of capitalism, I think it’s just a hard reality about how we all have to try and compromise on our personal values to achieve a free market with inter-subjective values. It can be difficult to understand why people value things differently than we do ourselves, but allowing for this is crucial to maintain a free and fair society.