I think they're trying to get it right. Maybe become the internet of social media and free speech.
In the early days of the internet you first had the walled gardens. AOL, prodigy etc.
Eventually people realized they wanted access to the real internet. Where all the good stuff was. The stuff your overlords didn't want you to see, or know about.
But personal freedom, liberty and curiosity is pernicious..😆😂🤣ðŸ¤ðŸ˜Š