People will though. To be your own bank means to assume all of the responsibilities of a bank. Not everyone wants to do that. Also if lots of people start using Bitcoin, the banks won't want to be left out of that. Watch adoption grow and banks will start advertising Bitcoin denominated accounts.

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We'll be there with the anti-advertising.

Get ready for the Wells Fargo Visa lightning wallet

Is it self custody? :))

People who don’t understand and respect the ethos of #bitcoin will get burned.

Self custody isn’t hard, it’s made to look hard. Further technology is gonna improve and self custody will become more easier in future.