Why. Other platform users can just use another client. Specialization is good. Multi platform is very difficult and often lead shitty UX.

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Because if you're running a business you would probably want to reach 💯 of a market instead of just 50%

Better aim for 100% of your platform market I think rather than providing a mediocre UX on both platform and getting a lower share in the end. Except if you have lot of ressources to put into such thing it's probably a mistake.