Why do companies decide to buy back shares of themselves?

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Boosts stock price.

Increases share price. Its a way to return capital to shareholders.

Is this because there are fewer shares in the market?

Yep!

Why not invest in growing new (or existing) profit centers to grow share price?

Thats a good question to ask the management

That’s the most charitable explanation.

The least charitable is that the management are incompetent capital allocators who have no clue how to productively spend the money on R&D and are looking to juice returns as fast as possible so they can get their bonus based on stock price performance then bounce to their next finacialization racket.

I like this take!!!

This.

Like i said

Just double clicking on that for the audience.

🤝

much appreciated

Laziest form of capital deployment ever is stonk buybacks.

Tax efficient way to give money back to shareholders. But also means the company has no better ideas for how to use the money themselves.

Yep. They are effectively backing themselves for growth better than the market price forecast or other investments.

Is this another way of saying that they're investing in themselves?

Effectively yes. Investing in themselves as opposed to other opportunities.

It’s often a market buy signal, however the market prices it in pretty quickly. It also means less shares for sale short term, and can drive prices up - however often the shares they buy back are not via public exchanges and instead private off-market deals.

No its the opposite. The company has a pile of money they could use to invest in new endeavors, but instead of doing that they’re saying “we dont have anything worthwhile to do with this money, so well give it back to shareholders.”

Thanks for clearing me up on that, T 🙏

As opposed to using the profits to pay dividends to shareholders, they use it to reduce the number of shares on the market, and also own more of their company.