Lol even on tv productions, telenovelas these days in the castings to the new and not so new actors, already starting asking references with their respective social media accounts, like how many followers they have and if they don't have a certain level of follows, simply just don't hire the say talent even if the actor is a well known one simply don't. And sound like WoT score thing btw.
Discussion
Must be a shit situation getting rejected because of that but is most likely the followers is just cosmetic, I think they want to know about the said person's world view and how much they can control them. "Obey".