Are you paying attention to your cash’s real returns, or are you solely

focused on nominal returns?

Apple notoriously suffered from neglecting to answer this question. Despite the company’s success over the last decade, in the same timeframe Apple took a $15 billion net loss by playing it “safe” and keeping most of its

treasury in cash and bonds.

How much more could the company have achieved had it not been bottlenecked by a devaluing treasury?

By incorporating bitcoin into the treasury, your business can leverage bitcoin’s long-term appreciation into a future runway for business growth.

You don’t have to expend as much energy maintaining short-term margins; you can buy yourself breathing room to focus that energy on the long term.

For corporate treasuries, simply allocating funds to “safe” investments no longer constitutes a viable strategy amidst these ongoing challenges. In this

new climate, treasurers need to find assets that provide liquidity and flexibility while preserving long-term value. This shift has sparked growing interest in alternative assets, with bitcoin at the forefront.

#bitcoin #bitcoinbusiness #treasuryasset