From what I've heard the engagement levels are way better on Nostr than they were on Twitter for example. Maybe it's true only for the bitcoin crowd though, who knows. And with engagement I mean meaningful conversation and exchanging ideas and resources. I think if you're really trying to monetize content maybe Nostr isn't the right protocol for doing that. People are just trying to have a good time and zaps shouldn't be fished for like that in my opinion.

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