One time Post Malone wore one of my shirts on stage. It was unexpected, not planned, he didn’t tag us or anything. His stylist just found the brand through IG (I think), bought him shirts, and he liked them - and wore them.

It didn’t move the needle in terms of sales, but that was okay - I didn’t need that. Being a huge music fan, seeing an artist at this level choose to wear a west major shirt? Priceless.