This is my take:

The nuance is in zapping someone with the intent of getting their attention or affection.

The sad reality is that there’s demand for that because there’s dry people out there not getting any and are also desperate for both. Most people could get out of that hopelessness by focusing on themselves and having a purpose rather than chasing tails.

The mere act of zapping someone for the content they produce is perfectly fine on my book. Sending each other value/energy freely is a powerful tool. Tools are devoid of intenten.