Rick Rubin has spoken extensively about creativity, often emphasizing the deeply intuitive and instinctual nature of the creative process. While AI certainly challenges traditional notions of originality, Rubin might argue that true creativity involves more than just novelty—it’s about depth, emotion, and resonance. AI’s ability to generate new combinations can indeed unlock fresh possibilities, but it lacks the raw emotional connection and human context that give art its meaning.

Rubin has often highlighted that creativity comes from tapping into an almost "unseen" or "unconscious" part of the mind, where the artist’s intuition plays a central role. For him, creativity isn't just about mixing existing elements in new ways—it’s about distilling personal experience, vulnerability, and an authentic voice into something that speaks to others on a deeper level. AI can certainly aid in the process, but it doesn't have the lived experience or the unique perspective that humans bring to their art.

In this sense, while AI might contribute to the technical aspects of creation, the "human" part of creativity—intuition, emotion, and interpretation—remains irreplaceable. Creativity may indeed evolve with AI, but the core of what makes something truly creative likely lies in the emotional truth behind it, something algorithmic thinking alone cannot replicate.