I don't like. Cause this rules and tips reinforces invasive marketing stratagems, which use mental triggers to attract and "arrest" users.
I'm a ux writer and ux researcher 😊
Discussion
Still, valuable and pretty accessible 101 into UX.
The title is little paternalistic, clickbaity advice, but the lessons and visual explanations are pretty good and in describing the good and proven user behavior/interaction patterns.