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Software co. IPO:

Business Plan for Boaz Trading PLC's Software Co. IPO

Addis Ababa, Ethiopia

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### Executive Summary

Boaz Trading PLC aims to launch a software company IPO in Addis Ababa, Ethiopia, to capitalize on the nation’s growing tech sector and unmet demand for digital solutions. The company will leverage partnerships with research centers focused on cancer and AIDS to build credibility and drive marketing efforts. With 100,000 shares priced at 55 ETB (Ethiopian Birr) per share (equivalent to $1 USD*), the IPO seeks to raise 5.5 million ETB, targeting a 10x return (550 ETB/share) for investors. The project is foundational for expanding tech infrastructure in Ethiopia, aligning with national digitization goals.

*Exchange rate: 1 USD ≈ 55 ETB (as of 2023).

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### Mission and Vision Statement

- Mission: Deliver innovative, affordable software solutions to empower Ethiopian businesses and institutions, while supporting health research.

- Vision: Become Ethiopia’s leading tech innovator, bridging gaps in healthcare, education, and enterprise through cutting-edge software.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching a software division to provide SaaS, custom enterprise software, and health-tech tools. The IPO will fund product development and strategic marketing via partnerships with medical research centers.

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### Market Analysis

- Ethiopia’s Tech Landscape:

- Population: 120 million; 25% internet penetration (growing at 15% annually).

- Government prioritizes digitization (e.g., Digital Ethiopia 2025).

- Purchasing Power Parity (PPP): Low-cost, high-volume models critical for affordability.

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### Competitive Analysis

- Opportunity: Limited local competitors in enterprise software; underpenetrated SME and healthcare markets.

- Challenges: Emerging competition from foreign tech firms and legacy systems.

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### SWOT Analysis

- Strengths: Local expertise, research center partnerships, cost-effective labor.

- Weaknesses: Limited brand recognition, funding gaps.

- Opportunities: PPP-driven pricing, health-tech demand.

- Threats: Regulatory complexity, currency volatility.

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### Target Market & Customer Segmentation

1. Healthcare: Research centers, hospitals.

2. SMEs: Affordable ERP and CRM tools.

3. Government: Digitization contracts.

4. Education: E-learning platforms.

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### Product/Service Line

- Custom software development.

- Health-tech tools (e.g., data analytics for research centers).

- Subscription-based SaaS for SMEs.

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### Pricing Strategy

- Tiered pricing: 500–5,000 ETB/month for SMEs.

- Government/enterprise: Custom quotes (PPP-adjusted).

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### Marketing & Sales Strategy

- Leverage research centers for brand trust.

- Digital campaigns (social media, local influencers).

- Partnerships with tech hubs and universities.

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### Financial Projections (ETB)

- IPO Capital Raised: 5.5 million ETB.

- Marketing Budget: 12.375 million ETB (additional funding required post-IPO).

- Year 1 Revenue: 8 million ETB (health-tech focus).

- Year 3 Target: 55 million ETB (10x return).

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### Funding Request & Investment Opportunities

- Seeking 12.375 million ETB for marketing, with 5.5 million ETB from IPO and 6.875 million ETB via private equity.

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### Risk Assessment & Mitigation

- Currency Risk: Transactions in ETB; hedging strategies.

- Regulatory Risk: Engage legal advisors for compliance.

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### Sustainability & Social Responsibility

- Allocate 5% of profits to partner research centers.

- Train 1,000 youth in coding by 2025.

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### Implementation Plan

- Q1 2024: Finalize IPO, hire developers.

- Q2 2024: Launch pilot health-tech software.

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### Exit Strategy

- Acquisition by regional tech firms.

- Secondary market listing on Ethiopian Securities Exchange.

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### Appendix

- Financial spreadsheets.

- Research center partnership MOUs.

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Contact: Boaz Trading PLC | Bole Road, Addis Ababa | Email: info@boaztrading.et

Investor Relations: +251 912 345 678

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This plan balances Ethiopia’s purchasing power with high-growth potential, positioning Boaz Trading PLC as a bridge between tech innovation and social impact.

**Human Resources Plan for Boaz Trading PLC**

*Building a Skilled, Engaged, and Future-Ready Workforce*

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### **1. Recruitment & Talent Acquisition**

**Strategies to Attract Top Talent:**

- **Modern Recruitment Tools**:

- Use AI-powered platforms (e.g., *LinkedIn Talent Insights*) to identify passive candidates.

- Partner with Ethiopian job portals (e.g., *Ethiojobs*) and universities for campus recruitment.

- **Employer Branding**:

- Highlight ESG commitments (e.g., solar projects, women’s empowerment) in job postings.

- Showcase employee testimonials and career growth stories on social media.

- **Diversity & Inclusion**:

- Set a target of 40% female hires in technical roles by 2025.

- Collaborate with NGOs like *Women in Tech Africa* to source underrepresented talent.

**Process:**

1. **Job Posting**: Advertise roles on LinkedIn, Ethiojobs, and industry-specific forums.

2. **Screening**: Use skills-based assessments (e.g., Codility for engineers).

3. **Interviews**: Conduct structured behavioral and technical interviews with cross-functional panels.

4. **Onboarding**: 30-day mentorship program to integrate new hires into company culture.

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### **2. Training & Development**

**Programs to Upskill Workforce:**

- **Technical Training**:

- Certifications: Partner with *Cisco* and *Schneider Electric* for IoT/automation certifications.

- Apprenticeships: 12-month program for recent graduates, combining classroom learning and fieldwork.

- **Leadership Development**:

- **Boaz Leadership Academy**: Rotational assignments in Addis, Hawassa, and future Kenya offices.

- Sponsor EMBA programs at *Addis Ababa University* for high-potential managers.

- **E-Learning**:

- Provide subscriptions to *Coursera* and *Udemy* for self-paced learning.

- Monthly "Tech Tuesdays" workshops on renewable energy trends.

**Metrics**:

- 90% of employees complete annual training hours.

- 50% of managers promoted internally by 2026.

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### **3. Employee Retention Strategies**

**Initiatives to Reduce Turnover (<10%):**

- **Competitive Compensation**:

- Offer salaries 15% above market average for critical roles (e.g., AI engineers).

- Profit-sharing plan: Allocate 5% of annual profits to employee bonuses.

- **Work-Life Balance**:

- Flexible hours and hybrid work options (3 days office, 2 days remote).

- On-site childcare at Addis HQ and subsidized daycare partnerships.

- **Recognition**:

- Quarterly "Innovation Awards" with ETB 50,000 prizes for process improvements.

- Peer-nominated "Culture Champion" awards with paid vacation incentives.

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### **4. Performance Evaluation**

**Systems to Drive Accountability & Growth:**

- **OKR Framework**:

- Set quarterly Objectives and Key Results (OKRs) aligned with company goals (e.g., "Reduce project delivery time by 20%").

- **360-Degree Feedback**:

- Annual reviews incorporating peer, subordinate, and client feedback.

- **Career Pathing**:

- Clear progression tracks (e.g., Technician → Lead Engineer → Project Manager).

- Biannual career development discussions with managers.

**Tools**:

- Implement *BambooHR* for real-time performance tracking.

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### **5. Professional Development**

**Opportunities for Growth:**

- **Mentorship**:

- Pair junior staff with C-suite mentors through the "NextGen Leaders" program.

- **Job Rotations**:

- 6-month rotations between departments (e.g., Solar Division → Industrial Automation).

- **Education Support**:

- Reimburse 75% of tuition for master’s programs in engineering or sustainability.

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### **6. Teamwork & Collaboration**

**Fostering a Collaborative Culture:**

- **Tools**:

- Use *Microsoft Teams* for cross-department projects and *Asana* for task management.

- **Initiatives**:

- Quarterly hackathons to solve operational challenges (e.g., "Reduce e-waste by 30%").

- Annual team-building retreats at Ethiopian heritage sites (e.g., Lalibela).

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### **7. Positive Work Culture**

**Initiatives to Enhance Well-Being & Inclusion:**

- **Wellness Programs**:

- Free gym memberships at *Sabit Gym* and mental health counseling via *ShebaCare*.

- "No-Meeting Fridays" to reduce burnout.

- **Diversity & Inclusion**:

- Mandatory unconscious bias training for hiring managers.

- ERGs (Employee Resource Groups) for women, LGBTQ+, and persons with disabilities.

- **Community Engagement**:

- Paid volunteer days for staff to support *Boaz Green Schools Initiative*.

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### **8. Alignment with Corporate Goals**

- **Sustainability Training**:

- Certify all employees in ISO 14001 (Environmental Management) by 2025.

- **Social Responsibility**:

- Link 10% of executive bonuses to CSR targets (e.g., training 1,000 rural youth).

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### **Key Metrics & Outcomes**

| **Metric** | **2024 Target** | **2026 Goal** |

|---------------------------|-----------------|---------------|

| Employee Retention Rate | 85% | 90% |

| Training Hours/Employee | 40 | 60 |

| Promotion Rate | 20% | 35% |

| Diversity Ratio (Women) | 30% | 40% |

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**Conclusion**

Boaz Trading PLC’s HR strategy integrates talent development, inclusivity, and innovation to drive Ethiopia’s tech transformation. By investing in people, the company aims to achieve 90% retention, 40% female leadership, and a workforce skilled in sustainable technologies by 2026.

**Next Steps**:

- Launch the *Boaz Leadership Academy* in Q1 2024.

- Implement AI-driven recruitment platform by Q3 2024.

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*Empowering People. Powering Progress.*

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