I have used all the main social media platforms to market several projects for the last decade, all very different. It is extremely difficult to show up on people's feed unless you're lucky and the algorithm god's have blessed you. Or ads.

For some reason, I don't know I don't work there, on TikTok it is much easier to build an account and get in front of people who will eventually follow you and grow with you. It's a more level playing field (but not really obviously it's still an algorithm) than the others.

So I understand the point you are trying to make but in this context that's just not how this industry works.