For example, imagine I create a clip of a show you’ve never heard of.

You follow me, so the clip shows up in your feed.

You listen to the 20-second clip from Nostrudel, or Amethyst, or Coracle.

You love it, and want to hear the rest.

You push one button from Nostrudel; “Add to playlist”; later, when you open up Fountain, the episode is there, waiting for you.

Short-form into the long-form.