I'd say fiat brain, but in reality they just refuse new things. Next time just tell him the truth. He's a tech laggard

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How far are we into the early adopters phase. Or are we still in the innovators phase? I mean how many people truly know what they’re holding and have it in cold storage?

I would argue that we're still quite to the left. Even when you consider BIPs, there's still a lot of innovation happening. Probably one of the best examples might be the early adopting businesses using nostr:npub155m2k8ml8sqn8w4dhh689vdv0t2twa8dgvkpnzfggxf4wfughjsq2cdcvg