There are a strata of people and bots.

The “fake” behavior I see is people who don’t really speak *with people* but instead talk *at* “their audience”

It’s easy to see the difference and I’m interested in the real ones

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Indeed. Marketing people think we are dumb. Since many use sockpuppet accounts and reply to their own notes.

Sad thing is, they are doing it, because it actually works. It's not outrageous to claim, that the vast majority of people around the world are dumb as fuck.

For example, how do people fall for scams via ads on websites?

They know, it cannot be true, because it's too good to be true, but they still click on it, because they want it to be true. Wishful thinking.

Then, they cry about ransomware etc... Many just have to learn it the hard way. ;)

So true. One thing I learnt in my lifetime is never, ever underestimate the stupidity of people. Plan for it and you will never be disappointed.