Adblock plus tell me they have blocked over 600,000 ads in recent internet surfing times and by inference, for only $4 a month they can carry on doing so.

Here's an idea, why don't they send those stats to all the companies that paid for those ads. Tell them they are being scammed by the advertising agencies, and think of a new way of operating. Like maybe try Zapvertising, cause that sure worked on me when @Blockstream tried it. No special blocking ware, full engagement likely.