Sell the benefits, not the features. Explain the problem it solves.
Today, your posts are at the mercy of a central authority that can choose to amplify, shadow ban, censor, blockβ¦etc. There is no central authority on Nostr so your voice will be equal.
the complexity starts when they ask how it achieves that but yes spot on
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Like any other sufficiently advanced technology. Itβs magic!
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