You pointed out the problem. Leave the tech out of it and just bring them here "for the fun". Or any other reason. I brought some friends over from Shitter by sharing funny nostr content there.
Fair enough, not everyone stayed but at least some of them took a peak and some stayed.
It's like orange pilling someone and you start with.. you know the blockchain protocol works like... and Nakamoto consensus... and proof-of-work and 4-year deflation cycles.
Not the way. Tell them it's just money. the best money out there and no "you're not investing in Bitcoin", you're exchanging one currency for another just like you do when you travel abroad and guess what, you can exchange it back to your currency at any time - works much better!