Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls - The company’s approach has paid off to a degree that even the C.E.O. could hardly have be... - https://www.nytimes.com/2023/09/07/technology/barbie-movie-mattel-windfall.html #warnerbrotherspictures #boxofficesales #barbie(doll) #gerwiggreta #mattelinc #kreizynon #movies #toys