Risk aversion is not the problem conforming to rules and regulations are. Listen to the co-founder of Relai explain the process of obtaining a MICA license in this podcast and you'll understand what I am talking about.
Discussion
Building a fiat business is a hassle. Its all about barriers to entry. Big Corporations and Governmets don't want competition and individual soverigty so they create rules and regulations to protect their turf.
Bitcoin levels the playing field.