Why PepsiCo is back in F1 after so long away

For a company as big and well known as PepsiCo, its return to Formula 1 team sponsorship after 34 years away has inevitably prompted some intrigue about why now?After all, PepsiCo already had its foot in the door of grand prix racing through a global partnership with F1 that involved three of its core brands: Gatorade, Sting and Doritos.But there is good reason as to why it has committed to a majo...

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