When content creators fully understand value for value and have a tool to utilize it, they will latch onto it.
They don’t need or want to be beholden to, at worst, a single entity (google Adsense), or at best, a set of large corporations for ad revenue.
This leads to a constant fear of being cancelled and losing your income which leads to the mess we are in where every prominent celebrity has the same opinions on every issue. It’s a facade to maintain revenue.
If you decentralize your content monetization, you are more secure while also being more free to make the content you want and be yourself. And your viewers/listeners can enjoy your content without ads.
It’s a win-win!!