You see it with notes attached to zaps. nostr:npub18m76awca3y37hkvuneavuw6pjj4525fw90necxmadrvjg0sdy6qsngq955 added a feature in TestFlight where it pins the top zap on the note. On popular notes you essentially pay for advertising space. I put the link to my podcast there. nostr:npub1cj8znuztfqkvq89pl8hceph0svvvqk0qay6nydgk9uyq7fhpfsgsqwrz4u came up with the idea which is way less intrusive than traditional advertising models. I don’t believe Ameyhyst shows zaps in this way yet.

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Thanks for the explanation man , that explains why I have been left in the luch so to speak, I only ever use Amethyst. I have noticed that in Primal , the web client , that there is an option to view the most zapped notes in a given time period , maybe I can view these Zapvertisments over there.

The first place that I heard zapvertising mentioned was when Blockstream started giving away free sats there a while ago.

Pretty cool idea , and yeah , way less intrusive than the way it's currently done.