> We then sat down, together, over the Internet, and figured out who we are. Not who we individually are, but who we are, as a company.

Well begun - half done :-) .. keep it up .. a company takes years of coming back to same old mission .. daily grind .. one step at a time ..

wish you guys the best !

You write so well.

“You don't have to love money, to value it as a tool and use it shrewdly. Money is a measure, and companies should regularly measure themselves: against their previous state, against their potential state, and against their competition.”