What V4V also does is make it more obvious that it's services that need to be paid for, even more than content.

Lots of people will upload a video of themselves playing guitar, or an essay they've written, even if nobody pays them to, as they get something emotional out of the interchange and they can leverage the attention into a concert, book signing, or something.

But the person running the infrastructure just has that and it needs to be paid for, or he'll eventually stop or reduce the quality of the service, or use his control of the market for some third purpose.

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Very true, most normies are so used to getting their services for free they don't even care it's at the cost of their souls.

They have inadvertently become slaves to these "free" platforms and drive their growth by being food for the algorithm. Google and X I'm looking at you.

There was a great clip of nostr:nprofile1qyxhwumn8ghj7mn0wvhxcmmvqyehwumn8ghj7mnhvvh8qunfd4skctnwv46z7ctewe4xcetfd3khsvrpdsmk5vnsw96rydr3v4jrz73hvyu8xqpqsg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q8dzj6n doing the rounds a while back where he described it perfectly.

Most people don't actually mind being slaves. Our growth potential is the 5% or so, of the population, that actually minds. That's still a whole lot of people. 12.5 million adults, just within the US.

The percentage is probably much lower, outside of the USA, but 0.5% of 8 billion people is 40 million people.

The math checks out. Even capturing a tenth of that market, and getting a tenth of those people to subscribe or zap, is enough to sustain the effort, since Nostr running costs are unusually light, through the wide distribution.

The only projects that will struggle are the ones with oversized budgets, as they'll be expected to offer a return on the investment in the medium term, and they'll need a gigantic market for that, as margins are so thin.

Those sheep will follow once the new paradigm sets in and the current one is totally unsustainable.