Replying to Avatar rabble

Substack’s getting more traction and moving beyond text and newsletters.

https://www.semafor.com/article/10/06/2024/substack-wants-to-do-more-than-just-newsletters

What’s most interesting is why people are moving to or sticking with substack. It’s traffic generation. They’re taking a 10% cut of revenue but they are able to use the platform and network to drive 50% of new subscribers and 30% of new paid subscribers to each substack creator. Sure, creators also need to build traffic, but the power is in the network which grows an audience.

If we are going to see Nostr as a protocol for creators who run a business, we need to make it easier for them to build an audience. That can be algorithims, but it could also be making it easier to recommend good content, share lists, etc…

The other issue we face with creators is that subscriptions are much more valuable to a creator than one off payments. With NWC and wallets we CAN do subscriptions, but we haven’t made it easy and nostr connected the way zaps are.

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mbarulli 1y ago

I totally agree on building more tools, and improving the UI/UX to help creators grow an audience.

However, I'm not sure that the subscription business model is winning. There are more and more signs that users are not willing to pile up subscriptions (streaming services, podcasts, newsletters, ...).

As long as content is not behind a paywall, I welcome all kinds of payments (one-time zap, metered, subscriptions, ...).

After all, Nostr is supposed to be the layer that could power value4value dynamics.

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