A lot of us just want to jump on board with the next shiney thing that has tradeoffs we don't understand.
Payment systems that require absolute trust in a single third party...
Or comm protocols using geolocation and radios while joining nascent networks created by people who, almost obviously, have been intelligence assets in the past.
I'd say play with it, but learn what it is first.
Until then, I figure listen to that new song. Turned off.
