Here's your summary from How Birkenstock Became A Luxury Brand With 'Succession'-Level Drama (https://www.youtube.com/watch?v=WRjYSar20JU) on the Bloomberg Television channel:

**TLDR:** Birkenstock, a 250-year-old orthopedic shoe company, has transformed into a luxury brand with strong sales and a fashion staple status.

1. Birkenstock, a 250-year-old orthopedic shoe company, has successfully transitioned into a luxury brand with robust earnings and increased consumer demand for its clogs and sandals.

2. Despite facing challenges in the past, Birkenstock has managed to maintain its fashion staple status, appealing to both young and old consumers.

3. The company's stock has seen a significant increase in value, and if Birkenstock can continue to hold onto its fashion staple status, it is likely to sustain its success in the market.

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