100%

Lifelong vegetarian and I think the issue is many western diets vegetarian foods are probably not as delicious as their non-veg alternatives. Thai/indian/malaysian vegetarian food is next level because they have used many more spices for thousands of years compared to western diets. It is funny to me when Americans refer to salt/pepper (maybe oregano and thyme or cayenne pepper if adventurous) as spicing their food.