As Lab Grown Diamonds (LGD) become more accepted with the younger generations the effect of bringing down the price of Natural Diamonds (ND) doesn’t seem to be happening, rather LGD seem to be going up in cost. I have been a fan of LGD for years but couldn’t convince my wife as she just thought of them as cubic zirconia or a cheap knockoff diamond. In reality LGD are really diamonds but without the De beers marketing. Lately the marketing has been instead of save 20% and get a LGD, it has been, pay the same price and get a 25% bigger diamond. Basically the whole industry gets on my nerves.