Thought I'd clarify, I am still the gatekeeper of relay.zapstore.dev and it's a small community so whitelisting goes fast, BUT:

My relay policy is one-time whitelisting, and immediate publishing vs big tech which takes hours or days or weeks for every release. Not to mention fees, a credit card, KYC, scanning your balls etc.

And Zapstore is fully built on nostr, as soon as we get relay management... there are effectively no more gatekeepers to the whole experience.