The language pool it seems to draw from is already here. You know how companies employ media savvy, sassy, English lit graduates to man their Twitter accounts to have more of a 'real' and 'humorous' presence. It's basically that, but without the need to employ someone who will snap and go rogue cos coming up with witty responses for the KFC twitter account is driving them nuts.
Discussion
They manage to hit the perfect NPC note of condescension as well. Imagine the comment spamming capabilities or arguing with one of those things about covid for six hours. It's going to destroy any dissident discourse - people will just be too tired to say anything that might get fact checked by a bot.