Just listened to an interview with the founder of this organisation: https://bagsoftaste.org/

Apparently if you do cooking classes for people (who don’t cook), only 8% of the recipes ever get made again, but if you do cooking classes and then sell people a bag of portioned out ingredients (£3 for four portions) then 89% of them use the ingredients, so now she has a system where they deliver the ingredients and there’s a WhatsApp group with a mentor who gives advice to the members.

Clever idea.

Interview: https://www.bbc.co.uk/programmes/m002b70s

Participants receive a bag of food to their door with all the ingredients for seven meals, three recipes and all the materials required for to take part in the two week course which is delivered remotely to their phone. Since launching in 2014 Bags of Taste has taught over 14,000 people and delivered 100,000 meals.

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Discussion

That's a good job well done. By having the actual food to cook with takes of the pressure of knowing your buying the right thing, and the incentive is not seeing it go to waste 👍🏻