You think I’m some conservative boring person, while I am, I tinker probably a lot more than anybody else in the industry with these things.
CTV isn’t the conversation, it’s the process to get CTV activated and when.
You don’t make big changes in the middle of a misalignment shitstorm. That’s what governments do during election years, purposefully for the effort of destabilising the citizens and dividing them.
This is a process and social alignment convo, zero technical nuance.
