Best advice I heard regarding this: Don't Start a Bitcoin business, Start any productive business and accept/encourage Bitcoin payments.
Discussion
Sure. I was inbetween saying this and "bitcoin based business." Regardless, any investment in the business has to fundamentally outperform bitcoin. Otherwise you're better off just buying and hodling
If maximum profit is the motive then you're absolutely correct and it's definitely something to think about long n hard. However if you're trying to monetize something which is already your passion then it may be worth taking those reduced gains for the improvement in quality of life and self dependence. Everything is nuanced of course 🤷🏻♂️😅