No idea. I just went to this guys link and tapped around for 15 seconds.

I don’t think it fits what you’re looking for. It looks like it’s trying to be an index of blogs (like the apps we use are an index of shorter notes)

I think based on the word play it’s trying to be a nostr substack. Like I wrote a blog entry on how to do something and publish it here rather than a more general WP style site you might be describing.