🐓 franchisa:
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Product Line Expansion: Boaz Trading PLC’s Chicken Franchise
### 1. Main Dishes
A. Fried & Grilled Chicken
- Fried Chicken: Crispy, golden-brown chicken marinated in a blend of berbere spice (Ethiopian chili blend), garlic, and ginger, offering a fiery kick. Available in 2-, 4-, and 8-piece meals.
- Grilled Chicken: Marinated in niter kibbeh (spiced clarified butter) and lemon juice, served with a side of azifa (mustard-lentil dip). Targets health-conscious customers with 30% lower calories than fried options.
B. Shiro-Stuffed Sandwiches
- Description: Soft buns filled with shiro wat (spiced chickpea stew), lettuce, and tomato. A fusion of traditional Ethiopian flavors and fast-food convenience.
- Unique Selling Point (USP): Appeals to urban professionals seeking quick, familiar meals. Vegan-friendly when made without butter.
C. Vegan Tibs
- Recipe: Sautéed mushrooms or soy chunks seasoned with mitmita (chili powder) and rosemary, served with grilled vegetables.
- Cultural Relevance: Caters to Ethiopia’s Orthodox Christian population during 55-day fasting periods (vegan sales spike 40%).
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### 2. Sides
A. Spiced Fries
- Preparation: Dusted with berbere and served with awaze (spicy dipping sauce).
- Local Sourcing: Potatoes sourced from Oromia region farms.
B. Lentil Salads
- Ingredients: Mixed greens, red lentils, tomatoes, and avocado, dressed with lemon-tahini.
- Health Focus: Targets gym-goers and professionals; 200 ETB price aligns with mid-range budgets.
C. Injera Chips
- Innovation: Crispy, gluten-free chips made from teff flour (Ethiopian staple), served with dabo kolo (spiced snack mix).
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### 3. Beverages
A. Ethiopian Coffee (99 ETB)
- Premium Offering: Single-origin beans from Yirgacheffe, brewed traditionally in jebena (clay pot).
- Packaging: Served in compostable cups with a side of kolo (roasted barley).
B. Hibiscus Iced Tea
- Local Twist: Sweetened with Ethiopian honey and infused with ginger. Priced at 75 ETB.
C. Sugar-Free Options
- Stevia-Sweetened Coffee: Appeals to diabetics and health-conscious customers.
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### 4. Meal Combos & Bundles
| Combo | Price (ETB) | Inclusions |
|-----------------------|-----------------|------------------------------------------|
| Value Combo | 199 | Fried chicken (2 pcs), spiced fries, coffee. |
| Family Feast | 699 | 8-piece chicken, 4 sides, 4 drinks. |
| Fasting Special | 249 | Vegan tibs, lentil salad, hibiscus tea. |
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### 5. Seasonal & Limited-Time Offers
- Holiday Meals:
- Meskel Festival: Grilled chicken with dabo (spiced bread) and honey wine.
- Easter: Vegan platters with shiro, lentils, and injera.
- Student Discounts: 150 ETB lunch combos (11 AM–2 PM) with free refills.
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### 6. Ingredient Sourcing & Sustainability
- Local Partnerships:
- Berbere Spice: Sourced from women-led cooperatives in Harar.
- Teff Flour: Direct contracts with farmers in Amhara region.
- Eco-Packaging: Biodegradable containers from Green Ethiopia, reducing plastic use by 40%.
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### 7. Quality Control & Training
- Staff Training: 4-week certification in recipe consistency, spice blending, and hygiene (EFDA-compliant).
- IoT Kitchen Tech: Sensors monitor fryer oil quality, reducing waste by 15%.
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### 8. Competitive Pricing Analysis
| Product | Boaz Price (ETB) | KFC Price (ETB) | Street Vendor Price (ETB) |
|-----------------------|----------------------|---------------------|-------------------------------|
| 2-Piece Chicken Combo | 199 | 250 | 150 |
| Coffee | 99 | 120 | 50 (informal stalls) |
Value Proposition: Boaz undercuts KFC by 20% while offering superior hygiene and flavor vs. street vendors.
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### 9. Future Product Expansion
- Breakfast Menu: Ful medames (stewed fava beans) wraps and spiced scrambled eggs.
- Desserts: Teff brownies and honey-drizzled baklava.
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Conclusion
Boaz Trading PLC’s product line masterfully blends Ethiopian culinary heritage with fast-food convenience. By prioritizing local flavors, health-conscious options, and strategic pricing, the franchise meets diverse consumer needs while differentiating itself from global and local competitors. Seasonal innovations and eco-friendly practices further solidify its market position, driving toward the 20% ROI target.